April 22, 2005: Subvertise - The art of the radicals...

I stumbled upon a very interesting and unique website. The following cartoon is one of the examples of radical art collection on the site.


CLICK HERE to see the cartoon.

"A well produced 'subvert' mimics the look and feel of the targeted ad, promoting the classic 'double take' as viewers suddenly realise they have been duped. Subverts create cognitive dissonance. It cuts through the hype and glitz of our mediated reality and, momentarily, reveals a deeper truth within." - Adbusters magazine 1999

Here is a bit of info from the site (www.subertise.org)

Subvertising is the Art of Cultural resistance. It is the 'writing on the wall', the sticker on the lamppost, the corrected rewording of Billboards, the spoof T-shirt; but it is also the mass act of defiance of a street party. The key process involves redefining or even reclaiming our environment from the corporate beast. Subvertising is allot like good modern art - they both involve finding idiots with too much power and wealth, and taxing them.
Whether you need outrageous illustrations for your campaign literature, graphics for understanding and explaining complex social issues, or inspiration for an action, this website is for you. Follow the links to the artist, add your own images or even 'steal this site' as your own gallery - Creative resistance is where "Art Refracts Life".